Mary CallahanMay 3, 20234 minPHOTOSHOOTWhat Is Owned Media and How Can It Help Your BrandWhen it comes to digital marketing, there are four categories of media content: Owned, Earned, Paid, and Shared. Owned Media is that...
Mary CallahanMay 3, 20232 minPHOTOSHOOTQuestions to Ask When Hiring a PhotographerYou’ve started brainstorming your first (or next) brand photoshoot. You have a timeline planned, a mood board in development, and...
Mary CallahanMay 3, 20232 minPRODUCT PHOTOGRAPHYProduct Photography 101Just because your product is amazing doesn’t mean it’ll be successful. If what you’re selling doesn’t look good, no one is going to buy...
Mary CallahanMay 3, 20234 minPHOTOSHOOTHow to Plan a Brand PhotoshootWhether you’re your own one-person business working with individual clients or a mid-size company selling high-end products, at some...
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