Mary CallahanMay 3, 20234 min readPHOTOSHOOTWhat Is Owned Media and How Can It Help Your BrandWhen it comes to digital marketing, there are four categories of media content: Owned, Earned, Paid, and Shared. Owned Media is that...
Mary CallahanMay 3, 20232 min readPHOTOSHOOTQuestions to Ask When Hiring a PhotographerYou’ve started brainstorming your first (or next) brand photoshoot. You have a timeline planned, a mood board in development, and...
Mary CallahanMay 3, 20234 min readPHOTOSHOOTHow to Plan a Brand PhotoshootWhether you’re your own one-person business working with individual clients or a mid-size company selling high-end products, at some...
Mary CallahanMay 3, 20232 min readPHOTOSHOOTWhy You Need a Brand PhotoshootA brand photoshoot is a critical component in your brand development journey. The result is a collection of professional and unique (i.e....