As one of our social media clients, we were looking to elevate Nutrire's social presence with a larger campaign photoshoot for specific to summer. We created a "Summ(hair) in the City" campaign to showcase how Nutrire's haircare products ensure your hair looks amazing even in the summer heat.

The Shoot

We rented an apartment in the Lower East Side with a bathroom and bedroom to tell the story from morning to evening of how your hair will look amazing all day. We used the apartment and also traveled around Soho to capture iconic NYC centered content to fully tell this story. We also got more evergreen content as well for graphics, stories, and cover photos to make all content a bit more social forward.

The Post-Production

We took care of the post-production editing which included soft retouching, ensuring the product looks amazing, and removing people in the background of our outdoor photos.