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Floriss
Social Photoshoot
The Brief
The founder of Floriss, Isabella, had a very specific vision in mind for her photoshoot: enchanted, garden fairytale. Floriss is a planner for the neurodivergent and Isabella wanted to find real neurodivergent women to share their stories and act as models, interacting with the product. Her current assets lacked diversity which was one of her top priorities in this shoot.
The Shoot
We turned Studio A La Carte into a garden in the middle of February with lots of flowers and gardening props to really bring Isabella's vision to life. We interviewed 3 women who shared their unique stories - giving us a real look into the struggles and beauty. Each women had a different theme, The Working Woman, Garden Goddess, and The Work From Home, to showcase that women who are neurodivergent have all sorts of careers and lives. We also did wardrobe sourcing so that everything was cohesive with the green and purple brand colors.
The Results
